ERIC Number: ED049602
Record Type: RIE
Publication Date: 1971-Apr
Reference Count: 0
The Personal and Social Contributions of Television as Perceived by College Students.
Powell, Jon T.; Breen, Myles P.
While the perceived role of television may differ considerably from its actual function, such perception plays an important part in determining individual response. First-year college students' opinions of the personal and social contributions of television were measured in a survey using students in a basic speech class. Students thought television did a good job in providing entertainment and stimulating interest in public problems. Their major criticisms were that television commercials discouraged understanding of political issues and encouraged the development of false standards of social behavior. They also thought commercials aroused demand for unnecessary products. Some students believed that television offered too easy an opportunity for escapism. The statements concerning the utility of television to improve personal and family social norms received little support. (JK)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Northern Illinois Univ., De Kalb. Coll. of Education.
Note: Paper presented at the International Communication Association Annual Conference (Phoenix, Arizona, April 22-24, 1971)