ERIC Number: ED049510
Record Type: RIE
Publication Date: 1971-May
Reference Count: 0
The Relationship of Belief Similarity to Attraction Following Conditioning and Generalization of Affect.
Geen, Russell G.; Stonner, David
Most studies of interpersonal attraction and rejection have come to the unremarkable conclusion that persons who are perceived as similar to one's self in beliefs and values are liked better than those perceived as dissimilar. This experiment was designed to vary in an orthogonal design (1) perceived similarity between a subject and another person, and (2) classically acquired attitudes toward that person. After receiving treatments which conditioned a positive, negative or neutral attitude toward a name, the subjects interacted with another person bearing that name who was made to appear similar or dissimilar to the subject. The subject then expressed acceptance or rejection of the other person. In this way, the effects of similarity-dissimilarity and conditioned affect could be assessed independently. The results support the view that perceived similarity is a determinant of attraction among people and tend also to support earlier findings (Berkowitz and Knurek) that attitudes conditioned to a name generalize to a person bearing that name, at least when the degree of similarity of that person to the subject is not made salient. (Author/TA)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Missouri Univ., Columbia.
Note: Paper presented at the Midwestern Psychological Association Convention in Detroit, Michigan, May 6-8, 1971