NotesFAQContact Us
Search Tips
ERIC Number: ED049415
Record Type: Non-Journal
Publication Date: 1971-Feb
Pages: 18
Abstractor: N/A
Reference Count: N/A
A Study of the Effects of Television Combined with Discussion Groups and Study Materials on the Changing of Attitudes in Social Issues.
Robinson, Russell D.
The objective of the study was to determine whether a carefully developed educational television series combined with organized viewing post discussion and specially prepared study materials would have any effect on social attitudes and opinions of participants. Data were obtained from a sample of 360 viewers at 22 posts randomly selected from more than 220 viewing posts at which a total of 4000 viewers participated. An opinionnaire was used to collect the data. The opinionnaire sought expression of opinion on 42 statements which were grouped into various categories according to subjects: people, poverty, pollution, politics and miscellaneous opinion statements. Socioeconomic characteristics data were also collected. Statistical analysis of the data showed that the multimedia method of television, discussion groups, and study materials was effective in changing expressed opinions about social and political issues. (PT)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin