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ERIC Number: ED048733
Record Type: RIE
Publication Date: 1971
Pages: 9
Abstractor: N/A
Reference Count: 0
Those Who Do and Those Who Don't: Media Utilization in Higher Education.
Stephens, Robert E.
The purpose of this study was to investigate the problems which hinder the use of educational media in colleges and universities. A questionnaire was used to find out what deans, faculty members, and audiovisual personnel thought of instructional technology, what they perceived as deterring the use of media, and what changes they recommend to increase the use of instructional technology. The study tested hypotheses involving media utilization rates, perception of deterrents, and attitude toward instructional technology scores. Faculty members with higher media utilization rates and those with higher attitudinal scores perceived more deterrents. Faculty members with more experience and those with higher attitudinal scores had higher utilization rates. The ten major deterrents as identified by all respondents are also listed. (JK)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Educational Communications and Technology (Philadelphia, Pa., March 22-26, 1971)