ERIC Number: ED048342
Record Type: RIE
Publication Date: 1971-Feb
Reference Count: 0
Displaying Semantic Differential Data in Three-Dimensional Space.
Towne, Douglas C.
A technique for displaying and analyzing Osgood's Semantic Differential data in three -dimensional semantic space is described. The technique employs a square board, with equidistant drilled holes, in which are placed dowels of various lengths combined with labels of different shapes. Studies have found 3 major factors (Evaluation, Activity, and Potency) in analyzing reactions of diverse subjects to different concepts on rating scales. Although, used together, these factors allow greater discrimination than a unidimensional or bidimensional approach, there are difficulties in visualizing the relationships in three-dimensional data analyses. Methods for the preparation of instruments which allow balanced presentation and/or samplings of concepts, scales, origin and width of end points, are explained. These instruments, analyses, and the display technique facilitate quick and easy interpretation and presentation of semantic differential data. Several studies conducted during the past two years are used to illustrate both the approach and the type of displays resulting from various subject groups, scales, and concepts. Example displays are illustrated in a series of photographs. (TA)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Northwest Regional Educational Lab., Portland, OR.
Note: Paper presented at the Annual Meeting of the American Educational Research Association, New York, New York, February 1971