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ERIC Number: ED048287
Record Type: RIE
Publication Date: 1969
Pages: 147
Abstractor: N/A
Reference Count: N/A
The Effects of Perceived Audience Response on Speaker Attitudes.
Gardiner, James Carl
This study investigated the effects of Expected Audience Response (EAR) and Perceived Audience Response (PAR) on speaker attitudes, tested the predictability of cognitive balance theory in a communication feedback setting, and provided a comprehensive review of the experimental literature on feedback. Speakers were given an expectation of the response they might receive from the audience (positive or negative). As they delivered persuasive messages they were administered either positive or negative nonverbal responses by 13 trained audience members. The speakers' attitudes toward the audience and toward their performances were measured with semantic differential scales; the results were then submitted to a 2x2 factorial analysis of variance. It was found that (1) significant interaction existed between EAR and PAR on performance ratings by the speakers; (2) there was no significant interaction between EAR and PAR on audience ratings by the speakers; (3) speakers who perceived positive audience response rated the audience and their own performances significantly higher than speakers who perceived negative audience response; and (4) the balance theory was generally successful in predicting attitudinal outcomes in a feedback setting (e.g., speakers who expected positive response but perceived negative restored balance by devaluing their performance.) (MF)
University Microfilms, A Xerox Company, 300 N. Zeeb Rd., Ann Arbor, Michigan 48103 (Order No. 69-20,856, MF $3.00, Xerography $7.00)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Ph.D. Dissertation, Michigan State University