ERIC Number: ED047822
Record Type: Non-Journal
Publication Date: 1970-Dec
Reference Count: N/A
The First Year of Sesame Street: The Formative Research. Final Report, Volume II of V Volumes.
Reeves, Barbara Frengel
This paper reports the results of formative research conducted by the Children's Television Workshop from the time of the initial staffing of the "Sesame Street" project in 1968 until the end of the program's first broadcast season, two years later. Chapter I describes prebroadcast research, which was centered around three major problem areas: (1) establishing instructional goals; (2) testing for the determinants of appeal, and (3) testing for achievement. A description of evaluation research on five 1-hour pilot shows is included. Chapter II reports on progress testing conducted during the broadcast period with 200 3- to 5-year-old viewers (experimental group) and nonviewers (control group) of "Sesame Street" in day care centers. Detailed appendixes, tables and figures are included. (NH)
Publication Type: N/A
Education Level: N/A
Sponsor: National Center for Educational Research and Development (DHEW/OE), Washington, DC.; Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: Children's Television Workshop, New York, NY.