ERIC Number: ED047788
Record Type: Non-Journal
Publication Date: 1970-Aug-21
Reference Count: N/A
Sesame Street. A Survey of Two Cities: Viewing Patterns in Inner City Los Angeles and Chicago.
Filep, Robert; And Others
This survey was conducted: (1) to develop a survey instrument for the collection of viewer interviews with the guidance and involvement of personnel recruited from inner city communities; (2) to ascertain if Sesame Street was being received by a significant number of inner city households in the low-income, minority, communities of Los Angeles and Chicago; (3) to identify television viewing patterns of the preschoolers and their parents; (4) to obtain data about the perceived value of the educational aspects of Sesame Street; and (5) to identify potential volunteer participants to maximize the effectiveness of each preschooler's viewing. The direction of the survey (covering 8,000 households) is toward determining if Sesame Street reaches the population for which it is intended--poor inner city preschoolers. Observations are provided that compare the audiences in the two cities and suggest future program modifications. Approximately one-third of the document consists of tables and survey forms. (AJ)
Publication Type: N/A
Education Level: N/A
Sponsor: Children's Television Workshop, New York, NY.
Authoring Institution: Institute for Educational Development, New York, NY.