ERIC Number: ED047493
Record Type: Non-Journal
Publication Date: 1970
Reference Count: N/A
Mass Media in Society: The Need of Research. Reports and Papers on Mass Communication, Number 59.
United Nations Educational, Scientific, and Cultural Organization, Paris (France).
More and better research should be undertaken, nationally and internationally, on the effect of mass media upon society. Prior to such research, there needs to be an awareness of the realities of society today and of broadcasting structure. There should also be an understanding of the research that has already been done and of the gaps in that research. Also, an assessment should be made of the kind of organization and funding most likely to produce independent and useful research. Future research efforts might be devoted to educational media, to communication satellites, to media in transitional societies, to violence and aggression, to the social contributions of media, to the producer and broadcaster, to what is regarded as news, and to the professional training of broadcasters and researchers. A cautionary comment upon research is that the methodology tends to determine the results. Developing countries need to undertake their own research programs on the social effect of mass communications. In the increased research effort recommended, there should be cooperation at the national and international levels. The role of UNESCO (United Nations Educational, Scientific and Cultural Organization) is viewed as one of leadership, encouragement, and liaison. (MF)
Descriptors: Aggression, Broadcast Industry, Communications, Communications Satellites, Cooperative Planning, Cooperative Programs, Developed Nations, Developing Nations, Educational Media, Educational Television, Mass Media, Media Research, Meetings, Methods, News Media, Producer Services, Professional Education, Researchers, Social Change, Social Environment, Systems Approach, Violence
UNESCO Publications Center, P.O. Box 433, New York, N.Y. 10016 ($1.00)
Publication Type: N/A
Education Level: N/A
Sponsor: United Nations Educational, Scientific, and Cultural Organization, Paris (France).
Authoring Institution: United Nations Educational, Scientific, and Cultural Organization, Paris (France).
Identifiers - Location: Canada (Montreal); Sweden; United Kingdom (Great Britain)