ERIC Number: ED047212
Record Type: RIE
Publication Date: 1969
Reference Count: N/A
The Development of an Audiovisual Instrument for Recruitment in Adult Education.
Schufletowski, Charles Archie
The purposes of this study were to: (1) develop an audiovisual instrument for recruitment in adult education; (2) establish guidelines for production of audiovisual media dealing with promotional programs; (3) establish a list of variables which are involved with the potential student of adult education; and (4) develop an instrument for product evaluation. Descriptive and evaluative methods were used. Research literature was reviewed to ascertain those techniques and methods in audiovisual media which have been established to be experimentally most effective. Then a number of sound films and sound filmstrips were previewed to determine what was inherent in the development or construction of each. A set of guidelines emerged. From these, an instrument was constructed and put through a product evaluation using adult education classes which were in session in the metropolitan area of Phoenix. The product evaluation was broken down into five subgroups which existed within these classes. The production guidelines which resulted from this study are applicable to a wide range of audiovisual media in the area of promotional programs and are not restricted to the area of adult education. The instrument (a 35mm sound filmstrip) is available. (Author/NL)
Descriptors: Adult Education, Audiovisual Aids, Doctoral Dissertations, Evaluation, Films, Filmstrips, Investigations, Material Development, Measurement Instruments, Programs, Publicize, Recruitment
University Microfilms, 300 N. Zeeb Rd., Ann Arbor, Michigan 48106 (Order No. 69-20,797, MF $3.00, Xerography $6.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Arizona Univ., Tucson.
Note: Ph.D. Thesis