ERIC Number: ED047209
Record Type: RIE
Publication Date: 1969
Reference Count: N/A
A Study of Mass Communication Media Influence upon the Adult Learner--Implications for Programming.
Brahce, Carl Irwin
This study examined the educative influence of the mass media upon the adult learner. A questionnaire was used to obtain data from a stratified random sample of 511 adults enrolled in the Spring, 1969, term at Michigan University Center for Adult Education. Among the findings were: (1) although the potency of television and radio for transmitting local, national, and world news was recognized, adult education participants relied more extensively upon printed materials; (2) participants were most interested in areas of contemporary importance nationally and socially; (3) a positive relationship was seen between those subjects and/or programs monitored in the media; (4) adult education and other professional services ranked below the mass media as primary information sources for meeting specified needs; (5) there was a positive relationship between adult courses taken and leisure-time activities. Among the programing implications were: television still had serious limitations as an educational medium; the relationship of expressed needs to contemporary issues suggested the importance of contemporary programing; and adult educators should possess social awareness and should cooperate with mass media professionals. (Author/NL)
Descriptors: Activities, Adult Learning, Adults, Attitudes, Doctoral Dissertations, Information Dissemination, Information Seeking, Interests, Leisure Time, Mass Media, Newspapers, Periodicals, Radio, Surveys, Television
University Microfilms, 300 N. Zeeb Rd., Ann Arbor, Michigan 48106 (Order No. 70-14,482, MF $4.05; Xerography $4.40)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Michigan Univ., Ann Arbor.
Note: Ph.D. Thesis