ERIC Number: ED046447
Record Type: Non-Journal
Publication Date: 1970-Jul
Reference Count: N/A
Some Comments on Marketing AIP Information Products and Services.
King, Donald W.; Brown, A. M.
This study was addressed to marketing considerations for the American Institute of Physics (AIP) information products and services. The general system and its operation in a marketing environment, including promotion, channels of distribution and pricing are covered. Particular emphasis is placed on the cost/demand/price relationship for four information products and services and an attempt is made to develop an approach for allocating fixed costs for these services. Cost/demand and price/demand relationships are estimated or assumed and an optimum allocation is determined, based on net income for six alternative allocation levels for these products. Four recommendations for changes are given and two appendices include a previous marketing research report and reports on site visits made for the study. (AB)
Publication Type: N/A
Education Level: N/A
Sponsor: American Inst. of Physics, New York, NY.
Authoring Institution: Westat Research, Inc., Rockville, MD.