ERIC Number: ED046254
Record Type: Non-Journal
Publication Date: 1970-Aug
Reference Count: N/A
A Study of Eye Movement in Television Viewing. Final Report.
Wolf, Willavene; And Others
An analysis of the types of eye movements of subjects viewing motion picture films and telelessons revealed a continuum of movements. Two of the intervals of this continuum (No Observable Movements and Minimovements) were found to be related to intelligence. The factors of age and learning did not correlate with any of the indices. Subjects in the experiment were selected from grades 6, 8, and 11; they were divided into nine cells of six subjects each. Four types of films were selected for the stimulus material and were shown as one nineteen-minute film. An analysis of where the subjects looked, called the density analysis, showed that subjects looked at a few well-defined areas of the screen. Results from the density analysis are suggestive for producers of educational films and telelessons, as various scene variables are influential on where the subjects look. In addition, since differences in viewing patterns occurred between the subgroups of age and IQ, these groups should also be taken into consideration in the stimulus development. Appendices contain forms and tests used in the experiment and experimental data resulting from it. (MF)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: Ohio State Univ., Columbus. Research Foundation.