Selected articles illustrate different ways of analyzing social customs for cross-cultural comparisons. Approaches represent a veriety of theoretical points of view, thus exposing some fundamental problems in comparative research. Emphasis is placed upon contrasting ways of analyzing information on human behavior, social life, and culture. Five groupings of articles include material on: (1) developing a frame of reference for cross-cultural study; (2) studies concerned with customs related to various aspects of the reproductive cycle; (3) various projective systems; (4) interrelationships between various aspects of social life and culture; and (5) codings and ratings concerning child training in 110 cultures and a cross-cultural study of drinking. Numerous charts, statistical data, and maps are included. (RL)