ERIC Number: ED044918
Record Type: Non-Journal
Publication Date: 1963-Mar
Reference Count: N/A
Science on Display: A Study of the United States Science Exhibit, Seattle World's Fair, 1962.
Taylor, James B.; And Others
Fairgoers, who attended the United States Science Exhibit at the Seattle World's Fair and therefore were exposed to the elaborate attempt at mass education that it represented, were studied as if they were "students." Attitudes towards science and scientists, information retention, and background characteristics were measured. Attendance and crowd flow patterns were studied. General reactions to the science exhibit were surveyed. In the report of these studies, tentative conclusions are arrived at on the psychology of exhibit design. The research strategy and interviewing techniques used in the studies are explained. (MF)
Publication Type: N/A
Education Level: N/A
Sponsor: National Science Foundation, Washington, DC.
Authoring Institution: Washington Univ., Seattle. Inst. for Sociological Research.