ERIC Number: ED044726
Record Type: RIE
Publication Date: 1970-Sep
Reference Count: 0
Drug Induced Arousal and Fear Appeals.
Deckner, C. William; Rogers, Ronald W.
It is hypothesized that the drug, epinephrine, used in conjunction with a fear arousing film on the consquences of smoking would be more effective than either alone in increasing fear and negative attitudes toward smoking and, resultantly, in reducing cigarette consumption. The experimenters assigned 119 subjects to the four cells of a 2x2 factorial design: film vs. no film by epinephrine vs. placebo. A significant film x drug interaction was found with the dependent measure of degree of fear produced. However, contrary to prediction, the difference between the epinephrine and placebo groups was greater in the no film condition than in the film condition. Only main effects for the film variable were found with regard to attitudes toward smoking. All groups reported signficantly reduced smoking from pretest through three followup assessments, but the treatments were not differentially effective. (Author/TL)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Vanderbilt Univ., Nashville, TN.
Note: Paper presented at the American Psychological Association Convention in Miami Beach, Florida, September 3-8, 1970