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ERIC Number: ED044681
Record Type: Non-Journal
Publication Date: 1970-Oct
Pages: 38
Abstractor: N/A
Reference Count: N/A
A Theory of Marking Rules.
Geoghegan, William H.
In attempting to understand and describe the means by which human beings actually produce and interpret the message forms appropriate to a given domain of verbal behavior, it becomes apparent that the cognitive processes involved can reasonably be characterized as information processing phenomena. Throughout the production of a message form, an individual must select and encode the information that he wants to convey and take into account those additional informational items which, though not a part of the semantic content, are nevertheless necessary to its encoding. Similar considerations are necessary for the accurate interpretation (decoding) of messages received. The discussion presented here considers a particular type of natural information processing routine that appears especially significant in the semantic phases of message production and interpretation. Because of their close association with the phenomenon of semantic marking, routines of this type are here referred to as marking rules. A preliminary description of the structure and operation of such routines is followed by a detailed illustration drawn from a recent study of personal address terminology in a southern Philippine language (Samal). This example is then used as the basis for some further suggestions concerning the formal properties of marking rules in general. (Author/FWB)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: National Inst. of Mental Health (DHEW), Bethesda, MD.
Authoring Institution: California Univ., Berkeley. Language and Behavior Research Lab.