ERIC Number: ED044622
Record Type: Non-Journal
Publication Date: 1970-Apr
Reference Count: N/A
The Use of and Need for Livestock Market News.
Haag, Herman M.
This publication reports the practices of 46 livestock producers relating to their use of market news as reported in personal interviews made in September, 1969, in three counties in Illinois. The questionnaire provided for information for: volume of livestock, type, location, frequency of use of various media used to obtain livestock market news; number of markets frequented; use and need for outlook materials; and desired frequency of livestock market summary. Included was a six page "model" publication on weekly market news--a more comprehensive weekly news review than the ordinary--to which producers' reactions were sought. All but one interviewee listened to radio broadcasts of livestock market news; two fifths watched livestock news telecasts; many producers considered only one outlet when selling livestock; 90% of the producers contacted read outlook information and their principal source was the farm magazines. In choosing between a detailed summary versus a short summary and detailed quotations from specific markets, most producers preferred the latter. (PT)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Southern Illinois Univ., Carbondale. School of Agriculture.
Identifiers - Location: Illinois