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ERIC Number: ED044502
Record Type: RIE
Publication Date: 1970-Nov
Pages: 27
Abstractor: N/A
Reference Count: 0
Working with Opinion Leaders to Accelerate Change in Vocational-Technical Education, An Application of Research.
Bice, Gary R.
Recognizing that the real problem with innovation is the need to shorten the time required for its acceptance and application, this project identifies strategies beneficial to the change agent. Assuming he understands the process of change and the role of opinion leaders, the change agent can direct his attention to the guidelines presented for: (1) identifying opinion leaders, (2) identifying school systems in which opinion leaders work, (3) influencing opinion leaders, (4) assisting opinion leaders in dissemination, and (5) achieving mass adoption. These guidelines, developed from a review and analysis of selected literature, offer a synthesis of current thought. (JS)
The Center for Vocational and Technical Education, The Ohio State University, 1900 Kenny Road, Columbus, Ohio 43210
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Office of Education (DHEW), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. Center for Vocational and Technical Education.