ERIC Number: ED044026
Record Type: Non-Journal
Publication Date: 1969-Dec-31
Reference Count: N/A
Evaluating the Potential of Films for Improving Self Image in Minority Group Children. Interim Technical Report: Phase I.
Weisgerber, Robert A.; Danoff, Malcolm N.
Phase I of a three-phase project to produce a film that would effect self-concept in minority children was concerned with the effect of an existing film, "Frederick Douglass," starring a black hero. Questionnaires were sent the 205 purchasers of the film; response indicated that there is considerable doubt that the target audience (black youth) is being reached in any substantial way. Of 138 teachers who were sent questionnaires, only 37 responded; of these, only 10 used the film for affective purposes. Consultants, viewing the film, felt that blacks would definitely shift in the direction of greater self-esteem as a result of seeing the film. Experimental findings of audience effects done in the seventh and eighth grades of four schools suggest that the present film did not have an effect on the self-concepts of the students participating in the study; but that most students, regardless of sex and race, tended to identify with the young black hero. It is recommended that the new film should be dramatic, should have a black hero and a black heroine, and should emphasize personal values. A definite effort should be made to insure that the film does reach its intended audience. Appendices include a selected ERIC bibliography concerning Negro self-image. (MF)
Publication Type: N/A
Education Level: N/A
Authoring Institution: American Institutes for Research in the Behavioral Sciences, Palo Alto, CA.