ERIC Number: ED043778
Record Type: RIE
Publication Date: 1970-Aug
Reference Count: 0
Stimulating Educational Information-Seeking and Changes in Student Attitude Toward Vocational Education by Videotape and Film Presentations. Final Report.
Ganschow, Laurie H.; And Others
To help counselors develop appropriate models for students with different characteristics, this investigation involved two studies using films and videotapes in an effort to stimulate individuals to explore and to gather information on vocational educational opportunities. The key experimental phases of the two studies compared the relative influence of Mexican-American and non-Mexican-American social models on Mexican-American and non-Mexican American 10th grade subjects. Among the findings in Study A was that subjects who saw social models of an ethnic group like their own scored higher on the measure of the subject's interest in occupations and related activities than did subjects who saw models of an ethnic group unlike their own. In Study B it was found that Mexican-American subjects who saw the Mexican-American social models performed slightly more information-seeking behaviors, and made slightly more favorable attitude changes than did Mexican-American subjects who viewed non-Mexican-American models. Study B further suggested that films rather than written presentations are more favorably reacted to by all subjects and that female subjects responded to the treatment suggestions to engage in information seeking significantly more than did male subjects. (Author/JS)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Education (DHEW), Washington, DC. Bureau of Research.
Authoring Institution: American Institutes for Research in the Behavioral Sciences, Palo Alto, CA.