ERIC Number: ED043604
Record Type: RIE
Publication Date: 1968
Reference Count: 0
The Rhetorical Situation.
Bitzer, Lloyd F.
Philosophy & Rhetoric, v1 n1 p1-14 W 1968
A rhetorical work functions to produce action in the world and is controlled by the rhetorical situation which generates it. This rhetorical situation is comprised of any combination of persons, events, objects, and relations which requires rhetorical response. The three major constituents of any rhetorical situation are exigence, a condition calling for action which should function as the organizing principle of the discourse; audience, which consists of those persons capable of bringing about change; and constraints, those elements inherent in the situation or developed by the speaker which constrain the decision or modify the exigences. Rhetorical situation prescribes the type, structure, complexity, and appropriateness of the rhetorical response--e.g., the death of President Kennedy prescribed the type of rhetorical responses which followed. Rhetoric, therefore, is justified as a discipline in that it provides the traditions, concepts, principles, and procedures which, when applied to rhetorical situations, can effect significant changes in the real world. (JM)
Descriptors: Audiences, Cultural Context, Humanities, Persuasive Discourse, Philosophy, Public Speaking, Rhetoric, Speech
Pennsylvania State University Press, University Park, Pa. 16802 ($0.50)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Pennsylvania State Univ., University Park.