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ERIC Number: ED042105
Record Type: Non-Journal
Publication Date: 1968-May
Pages: 61
Abstractor: N/A
Reference Count: N/A
Communication in India: Experiments in Introducing Change.
Kivlin, Joseph E.; And Others
A study undertaken in India on the diffusion of innovations compared 108 villages on factors which affect adoption of agricultural innovations, and then made comparisons of the adoption behavior of 680 Indian farmers. The third phase of the project compared the effectiveness of radio farm forums and adult literacy classes for communicating information. The two villages using radio farm forums showed significantly more progress then either the two villages with literacy classes or the two control villages. There was some tendency for literacy villages to show more progress than control villages, but differences were usually not statistically significant. It was concluded that a well-run radio farm forum should result in rather immediate accelerated development, and that literacy programs should be considered either as a long-term investment in development or as a social welfare measure. (MF)
The Department of Communication, Michigan State University, East Lansing, Michigan 48823
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India