ERIC Number: ED041607
Record Type: RIE
Publication Date: 1968
Reference Count: 0
Library Careers Project; Funded by L.S.C.A. through the State Library of Ohio to the Cuyahoga County Public Library. Annual Report, September 1967 to August 1968.
Cuyahoga County Public Library, Cleveland, OH.
A report is given of a Northeast Ohio recruitment project to develop and test methods and material for use in sparking interest in library science among college upperclassmen and graduates looking for new careers. Two of the approaches utilized are: (1) counseling of individuals attracted to library careers and (2) mass publicity via direct mail, coded college newspaper ads and contact with individuals through appropriate groups and organizations. The advantages of the counseling approach are: (1) the individual attention given each person, (2) the easy follow-up on contacts and (3) the simplified methods of recruitment. Disadvantages of the counseling approach include: (1) the lack of participation of librarians and library schools in counseling and (2) the undue amount of time spent on a limited aspect of the project. The advantages of the mass publicity approach are: (1) wider audiences are covered in changing the general public's image of the stuffy librarian and (2) greater involvement is undertaken by the practicing librarian in the recruitment project. The liabilities of the mass publicity approach include: (1) fine points of the library profession are overlooked, (2) opportunity for follow-up on individuals is hampered and (3) it is more difficult to pinpoint the campaign on actual potential recruits. Certain numbered exhibits contained in the original document were not reproducible due to copyright or minimal legibility. (MF)
Publication Type: N/A
Education Level: N/A
Sponsor: Bureau of Libraries and Educational Technology (DHEW/OE), Washington, DC.
Authoring Institution: Cuyahoga County Public Library, Cleveland, OH.