ERIC Number: ED041241
Record Type: Non-Journal
Publication Date: 1970-May
Reference Count: N/A
Pre-Testing a Publication for Low Income Homemakers.
Ahlschwede, Margrethe P.
Conducted in Winston-Salem, North Carolina, this study investigated whether low income Negro homemakers would be more receptive to an information bulletin that reflects their way of life than to a bulletin that did not. Subjects (16 in the first phase and 29 in the second phase of the bulletin pretest) marked the booklet ("Moving to the City") with plus or minus marks to indicate like or dislike for various parts of the content. Publications were then collected and scored, and returned to the original markers so that reasons for responses could be determined. The original publications were revised accordingly, after which copies of both versions were presented randomly to respondents. Seven of the original units had been revised, thus improving the authenticity and acceptability of the bulletin. (The document includes a brief literature review, the questionnaire, the revised booklet, instructions to respondents, three tables, and 17 references.) (LY)
Publication Type: N/A
Education Level: N/A
Authoring Institution: North Carolina State Univ., Raleigh. Dept. of Agricultural Information.
Identifiers - Location: North Carolina