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ERIC Number: ED040757
Record Type: RIE
Publication Date: 1970
Pages: 11
Abstractor: N/A
Reference Count: 0
Process Accountability in Curriculum Development.
Gooler, Dennis D.; Grotelueschen, Arden
This paper urges the curriculum developer to assume the accountability for his decisions necessitated by the actual ways our society functions. The curriculum developer is encouraged to recognize that he is a salesman with a commodity (the curriculum). He is urged to realize that if he cannot market the package to the customers (the various interest groups) the curriculum-commodity will go unconsumed, no matter what its virtues. The acceptance or rejection of a curriculum by the consumers represents the accountability of the curriculum developer. He has to be aware of the relative "clout" wielded by various interest groups and be prepared, in advance, to demonstrate that his product (curriculum) is what they want and need. He must do this particularly at the "major moments" (need assessment, curriculum goals, content, methodology and format) in the developmental process, when the interest groups direct their claims of accountability. The curriculum developer needs help to prepare for these major moments, and, therefore, has need of an evaluator. The evaluator can function in the role of a sort of market research analyst, identifying "pockets of potential persuasion" and aiding in packaging the curriculum-commodity so that it will be most interesting and useful to the consumers. (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Illinois Univ., Urbana. Center for Instructional Research and Curriculum Evaluation.