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ERIC Number: ED040600
Record Type: RIE
Publication Date: 1962
Pages: 275
Abstractor: N/A
Reference Count: 0
Studies of Innovation and of Communication to the Public. Studies in the Utilization of Behavioral Science, Volume II.
Katz, Elihu; And Others
The papers presented in this volume report studies on the process of innovation and studies on the process and problems of communicating scientific information to the public. Papers include: "The Social Itinerary of Technical Change: Two Studies on the Diffusion of Innovation" by Elihu Katz; "The Communication of Ideals on Innovation in Agriculture" by E. A. Wilkening; "Characteristics of Agricultural Innovators and Other Adopter Categories" by Everett M. Rogers; "An Ordinal Scale for Measuring the Adoption Process" by Robert Mason; "Shannon's Information Theory: The Spread of an Idea" by Randall L. Dahling; "Innovation of Participation in a Management" by Thomas W. Harrell; "Experimental Studies of Communicative Effectiveness" by Jum Nunnally; "Mass Media Censorship and the Portrayal of Mental Illness: Some Effects of Industry-Wide Controls in Motion Pictures and Television" by George Gerbner and Percy H. Tannenbaum; "A Scientific Convention as Source of Popular Information" by Glynn L. Wood; "Two Studies on the Communication of Scientific Information" by Norman McKown; and "Science and the Public Mind" by Wilbur Schramm. (SP)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Ford Foundation, New York, NY.
Authoring Institution: Stanford Univ., CA. Inst. for Communication Research.