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ERIC Number: ED040340
Record Type: Non-Journal
Publication Date: 1969-Jun
Pages: 160
Abstractor: N/A
Reference Count: N/A
Development and Testing of a Low-Cost Periodical for Use in Developing Areas of the World.
Smith, David Kendall
This study was conducted to develop a periodical that would encourage the formation of reading habits in developing nations where illiteracy exceeds 40%. A so-called Flexible Format was designed and tested among the literate Sindebele population of Matabeleland, Rhodesia, to see if it would prove as acceptable as, or more acceptable than, a standard format in terms of sales. (Lower price, relevant content, ease of production, readability, and other characteristics were assumed to make the Flexible Format an appropriate educational tool for developing areas.) The second edition of the trial population was prepared in both formats. When both were offered for sale simultaneously at distribution points throughout the trial area, the Flexible Format outsold the standard format by almost 100 to one. (Author/LY)
University Microfilms, 300 N. Zeeb Rd., Ann Arbor, Michigan, 48106 (Order No. 70-2541, MF $3.00, Xerography $7.80)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Oregon Univ., Eugene.
Identifiers - Location: Rhodesia