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ERIC Number: ED039943
Record Type: Non-Journal
Publication Date: 1970-Mar
Pages: 5
Abstractor: N/A
Reference Count: N/A
Discriminating Characteristics of Families Watching Sesame Street. Early Developmental Adversity Program: Phase III, EDAP Technical Note 15.1.
Jordan, Thomas E.
"Sesame Street" is a television program aimed at stimulating young viewers. This study, a part of the Early Developmental Adversity Program, attempts to discover what demographic characteristics are associated with children who view or do not view "Sesame Street." The subjects of the study were 69 3-year-old children. Black and white, as well as middle class and lower class children, were represented in the sample. The data generated by this study indicate that "Sesame Street" is watched by a disproportionately small number of black children. For every black child watching there are four or five who do not, while among whites there is an even split between watchers and nonwatchers. A predictably similar pattern of results is found when watchers and nonwatchers are compared on the basis of socioeconomic status. A significantly smaller percentage of lower class children than middle class children watch the program. Thus, viewers already belong to the group most prepared for school, while nonviewers are those who most need the possibly beneficial effects of "Sesame Street." (MH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: CEMREL, Inc., St. Ann, MO.; Office of Education (DHEW), Washington, DC.
Authoring Institution: N/A