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ERIC Number: ED039553
Record Type: RIE
Publication Date: 1970
Pages: 13
Abstractor: N/A
Reference Count: 0
Development of a Semantic Differential to Assess the Attitude of Secondary School and College Students.
Cassel, Russell N.
The objective of the inquiry was to develop a psychological instrument for use in assessing the attitudes held by secondary school and college students. For reliability purposes, it was deemed that a minimum of 30 or more semantic scales, used as individual items would be essential. A seven position ordinal scale was interposed between each pair of bipolar adjectives forming the 25 semantic scales. A total of 610 student records were used in the standardization process, 287 were high school students, 323 were college students. All semantic scales were subjected to an item analysis, and only those items were retained which correlated .20 or better, with the total score for all three concepts: (1) what I learned in this class; (2) the teacher of this class; and (3) me as a student. Each of the 35 scales were assigned values ranging from one to seven for the seven adjective positions on the interposed ordinal scales. Little difference was obtained among the reliabilities for the three variations of the Kuder-Richardson Formula 20. The Likert technique was used to compute three part scores, with the three part scores being the total score on the test. The intercorrelations of scores on the test were computed separately for pre- and post-course administration. [Not available in hard copy due to marginal legibility of original document.] (SJ)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Wisconsin Univ., Milwaukee.