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ERIC Number: ED038855
Record Type: RIE
Publication Date: 1969-Dec
Pages: 49
Abstractor: N/A
Reference Count: 0
The Impact of Cable Television in Canada on the Audiences to Canadian TV Stations.
Canadian Broadcasting Corp., Ottawa (Ontario).
A survey was made of television viewing in Canada in order to show the impact of cable television on television viewing in general, with special emphasis on examining the effect on the various categories of television station ownership. The report shows the extent to which television viewing habits vary between (a) those who watch television via cable, (b) those who watch by direct off-air means, and (c) all viewers in either of these two categories. The five ownership categories of TV stations serving Canadian audiences are the Canadian Broadcasting Corporation (CBC) owned stations, privately-owned Canadian stations affiliated with the CBC and forming a part of the CBC-TV network, privately-owned Canadian stations constituting the CTV network, privately owned independent stations, and United States stations serving Canadian stations across the border. The data is analyzed and presented as a set of general conclusions and predictions. Appendices contain the data presented in table form. (JY)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Canadian Broadcasting Corp., Ottawa (Ontario).