ERIC Number: ED038008
Record Type: RIE
Publication Date: 1967-Aug
Reference Count: N/A
The Process of Cross-Cultural Innovation. Professional Paper 36-37.
Niehoff, Arthur H.; Anderson, J. Charnel
A pattern of the process of change was derived from 106 published case histories describing specific efforts to introduce innovations into other cultures: first, there is a goal, the introduction of some new idea or technique into another society by a change agent; then, throughout the process, there are a number of techniques used by the change agent; and also, throughout the process, there are reactions produced by the agent's action--the motivation for accepting the new idea or the characteristics of the traditional culture in producing conflicts toward the projected innovation. The innovation can fulfill the requirements of these categories and be ultimately integrated, or it can be rejected somewhere along the line because it conflicts with some of them. Within this process, there are factors which can serve as either barriers or stimulants to acceptance or rejection of an innovation, or else have no bearing on the outcome. These components are defined and illustrated with examples from the published case histories. (Author/SP)
Clearinghouse for Federal Scientific and Technical Information, Springfield, Virginia 22151 (AD-659 038, MF $.65, HC $3.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: George Washington Univ., Alexandria, VA. Human Resources Research Office.