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ERIC Number: ED037995
Record Type: Non-Journal
Publication Date: 1966-Nov
Pages: 68
Abstractor: N/A
Reference Count: N/A
Improving the Effectiveness of Peace Corps Efforts to Change Teacher Behavior. The Peace Corps Educational Television (ETV) Project in Colombia: Two Years of Research.
Comstock, George; Maccoby, Nathan
For a report on a two-year Peace Corps project designed to implement educational television (ETV) in Colombia, the persuasive and defense arousal effects of several kinds of appeals that might be used to persuade Colombian teachers to adopt new teaching practices were investigated. Subjects, who were 100 Colombian public primary school teachers involved in the ETV project, were randomly assigned to four groups and presented with one of four different booklets, each describing and advocating a "new" teaching method. Each booklet had a different combination of various persuasive appeals (derived from the components of persuasive arguments) to produce four experimental conditions: "efficacy" and "great departure", "efficacy" and "small departure", "professional" and "great departure", and "professional" and "small departure". Data derived from measurements of the persuasive and defense arousal effects of the various appeals were subjected to analysis of variance. Some support was found for a hypothesis that the "professional" appeal would be persuasively superior to the "efficacy" appeal, and strong support was found for a hypothesis that the "small departure" appeal would arouse less defensiveness than the "great departure" appeal. (SP)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: Peace Corps, Washington, DC.
Authoring Institution: Stanford Univ., CA. Inst. for Communication Research.
Identifiers - Location: Colombia