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ERIC Number: ED037452
Record Type: RIE
Publication Date: 1969-Feb
Pages: 6
Abstractor: N/A
Reference Count: 0
The Media Ecologist: A Man for All Seasons.
Muchnik, Melvyn M.
Statement, v4 n2 p3-8 Feb 1969
The role of the media ecologist is to interpret the effect of electric technology upon mankind and to ask long-range questions about the communication explosion. At present, great gaps exist between technology and man's ability to grasp it. Communication media not only act as channels of communication, but also have become an integral part of the communication's interpretation; consequently, the media as well as the message has been rejected as biased by such minority groups as black Americans. Educational institutions and English teachers too often resist any consideration of a new visual or electric literacy. For example, critics of television fail to appreciate it as a new technology which demands different sensory responses. The media ecologist must present the new technology as the status quo which has to be understood if it is to be fully utilized. (JM)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Colorado Language Arts Society, Denver.