ERIC Number: ED036686
Record Type: Non-Journal
Publication Date: 1969
Reference Count: N/A
Adult Radio: A Community Service and Continuing Education Project through Broadcast Utilization (Title 1 of the Higher Education Act of 1965). Final Report.
Morehead State Univ., KY.
During the period July 1, 1968-July 15, 1969, WMKY-FM, the student radio station at Morehead State University, undertook a research project under the financing of Title I of the Higher Education Act of 1965 to provide special programming for the senior citizens within their listening area and evaluate the response to their programs. First, the listening area was surveyed to find how many senior citizens had radios at their disposal. Of 227 potential enrollees, 133 were initially enrolled in a regular listening program. Series of tapes for broadcasts were obtained from the Institute of Lifetime Learning, Long Beach, California, which specializes in preparing tapes for the aging. Six separate series of thirteen lessons each were presented through radio broadcasts, and then reactions were solicited in informal interviews with the enrollees. Evaluative comments were not entirely favorable, and some of the listeners felt that the programs were not directed to their interest group. Reactions were favorable to a series on music and to a "Talkback" series (guest speakers who answered telephoned questions). The project was found to have significant positive impact, however, and proposals are laid forth for its continuance. (nl)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Morehead State Univ., KY.
Identifiers - Laws, Policies, & Programs: Higher Education Act Title I