ERIC Number: ED035983
Record Type: RIE
Publication Date: 1969-Sep
Reference Count: 0
Aurora: A Case Study of Public Relations Strategy. Report of the Work Conference (July 14-25, 1969).
Nolte, Chester M., Ed.; Murrey, William A., Jr., Ed.
The failure of school district public relations has been the most common reason for the dismissal of otherwise competent school administrators. In an effort to counteract this weakness, a 2-week workshop was organized by the School of Education at the University of Denver in the summer of 1969 to provide training in public relations techniques. The format of the conference included a field survey of Aurora, a Denver suburb. The interviewees included samplings from single family dwellings, schools, apartment dwellings, trailer courts, and businesses. With this feedback, a public relations strategy was outlined with materials and methods subsequently developed to meet the indicated needs. Reports on a system of internal communications for Aurora, use of mass media and the spoken word, and a system for special campaigns and projects are included in the report. (LN)
Descriptors: Communication (Thought Transfer), Communications, Community Surveys, Conference Reports, Field Studies, Mass Media, Methods, Public Relations, Questionnaires, School Community Relationship, Statistical Surveys, Suburban Schools, Verbal Communication
Bureau of Educational Research, University of Denver, Denver, Colorado 80210 ($2.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: Denver Univ., CO.