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ERIC Number: ED035827
Record Type: RIE
Publication Date: 1969
Pages: 127
Abstractor: N/A
Reference Count: N/A
A Study of the Audience for an Open-Broadcast Instructional Television Course in Economics.
Boardman, Charles Colt
By investigating the personal characteristics of an audience and the response of its members to televised lessons, an effort was made to appraise the effectiveness of 59 televised lessons in promoting the economic literacy of the citizens of Arkansas. The media comprised educational and commercial stations. Of a sample selected from a viewer population composed of course enrollees and non-credit viewers or auditors, 130 subjects completed a questionnaire and information form constructed to elicit the information desired. Responses on the questionnaire were converted to numerical equivalents and tested for significance by "t" tests. The personal data collected were summarized by percentages. There appeared to be a similarity between the personal characteristics of adult enrollees in this telecourse and those of adult participants in other open-broadcast telecourses. The typical adult viewer of this telecourse tended to be a middle-aged, middle-class, married female with some college background. This course held more appeal for elementary than for secondary school personnel, and for individuals with three or fewer previous college credits in economics. Criticism indicated that: the program may have covered too much material; too much time was spent analyzing graphic data; the television classroom environment was somewhat distracting; and interaction was desired. (author/nl)
University Microfilms, 300 N. Zeeb Rd., Ann Arbor, Michigan, 48106 (Order No. 69-13,765, MF $3.00, Xerography $6.20)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Arkansas Univ., Fayetteville. Agricultural Extension Service.
Note: Ed. D. Thesis