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ERIC Number: ED035618
Record Type: RIE
Publication Date: 1967
Pages: 117
Abstractor: N/A
Reference Count: N/A
Persuasive Speaking.
Scheidel, Thomas M.
This book, for either college or secondary-school speech or rhetoric courses, defines persuasive speaking as essentially a process or activity and discusses the elements which facilitate analyzing that process. Sections deal with (1) the nature and history of persuasive speaking, especially classical and modern canons of rhetoric, (2) the behavioral antecedents of persuasion--e.g., language, motivation, reasoning, attitudes, and values, (3) the goal of persuasive discourse and the interacting roles of the persuader and the person to be persuaded, (4) components of the persuasive process--receiving, focusing, associating, and resolving, (5) the potential results and ethical considerations of influencing others' thought patterns, and (6) a synthesis of the above elements through the analysis of such materials as the Gettysburg Address, Lincoln's First Inaugural, the Thomas Dewey-Harold Stassen debate of 1948, and Francis Bacon's "Idols of the Mind." (JB)
Scott, Foresman and Company, 1900 East Lake Avenue, Glenview, Illinois 60025 ($1.95)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A