ERIC Number: ED035581
Record Type: RIE
Publication Date: 1969
Reference Count: 0
Internal PR for Education Associations. PR Bookshelf No. 4.
National Education Association, Washington, DC.
This booklet contains discussion of internal public relations for a local education association with suggestions for enhancing the association's image with its members and potential members. The five sections are (1) "Start with Analysis and Evaluation"--a listing of steps in planning an internal public relations program; (2) "Orientation: A Key Place for Action"--discussion of the role of the association in orientation of new teachers to the school system; (3) "Faculty Representative: Frontline PR"--discussion of the role of the elected leader of a faculty association with tips on characteristics and techniques of effective person-to-person communication within local associations; (4) "Publications: Necessary Tools of PR"--notes on newsletters, brochures, and other printed communications; (5) "Let's Hold Only Productive Meetings"--discussion of various types of association meetings with questions for use in planning. Appended are a prototype chart for PR committee organization with suggested duties for nine different subcommittee chairmen, a sample orientation survey questionnaire, an example of the development and use of an association symbol ("logo"), and suggested ingredients in a membership enrollment campaign. (JS)
Descriptors: Communication (Thought Transfer), Faculty Organizations, Planning, Public Relations, Teacher Associations
Publication-Sales, NEA, 1201 16th St., N. W., Washington, D. C. 20036 (Stock No. 381-11908, $1.00)
Publication Type: N/A
Education Level: N/A
Authoring Institution: National Education Association, Washington, DC.