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ERIC Number: ED035395
Record Type: Non-Journal
Publication Date: 1969
Pages: 8
Abstractor: N/A
Reference Count: N/A
Community Relations: A Practical Approach.
Horvath, Ronald J.
For junior colleges that cannot support a full-time public-relations director, the author suggests a program using the resources at hand. A flow chart must be made so that the faculty or administration member handling the program knows where to collect his information. (If possible, he should receive released time or extra pay.) Faculty members should be willing to help by providing information or making public appearances, for, if the taxpayers have a favorable image of the college, they will vote the necessary funds. Students can contribute by serving as liaison with high school students and teachers. They can talk to their friends and address club meetings and assemblies. On campus, they can guide visitors, act as aides at ceremonies, gather news from college clubs or from their parents' clubs or businesses. The community-relations director should also visit or write to school superintendents, principals, club directors, counselors, and high school faculty, offering student or faculty speakers, help with in-service training, and the like. He should also offer the services of a faculty speaker's bureau to chambers of commerce, service clubs, etc., and should let radio and TV stations know that the college can fill certain slots with discussion or information programs. As a last step, he should maintain a mailing list for regular news releases to the board of trustees, state education committees, school boards, legislators, and all the local news media--newspapers, radio, and TV. (HH)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pennsylvania