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ERIC Number: ED035350
Record Type: RIE
Publication Date: 1969-May
Pages: 4
Abstractor: N/A
Reference Count: N/A
What the Marketplace Wants from Business Schools.
Miller, Arjay
There has been a continuous improvement in the capabilities of business school graduates over the past 20 years. However, more "feedback" is needed to let business schools know how their graduates are doing in the marketplace. The demand for management talent will become increasingly greater for 4 main reasons: 1) corporations have doubled in size during the past decade and will continue to grow; 2) many firms are now global in their operations; 3) technological change is occurring at an increasing rate; and 4) the total environment is making new social demands upon business. Individuals are needed who can deal with the "technological" and "people" aspects of the job. Business students should be taught all aspects of the problem-solving process before beginning their management career. Although it is difficult to teach the "people" aspect, the effective manager in the future will have to be more sensitive and innovative in interpersonal relationships. In addition to asking for more and better-trained graduates, the marketplace will make two more demands upon the business schools: 1) provide continuing education opportunities; and 2) formulate new and more efficient management techniques. In the future, business education will become broader and inter-disciplinary, and this will assist in attracting more financial support and highly-qualified faculty and students. (DS)
American Association of Collegiate Schools of Business, 101 N. Skinner Blvd., Prince Hall, St. Louis, Mo. 63130 ($2.00 - complete proceedings)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Note: Address delivered at Annual Meeting of American Association of Collegiate Schools of Business, Detroit, Michigan, May 1969; Article in conference proceedings