ERIC Number: ED035045
Record Type: RIE
Publication Date: 1969
Reference Count: 0
Stimulus Variables and Interpersonal Attraction: The Stimulus Context.
In interpersonal attraction, studies and judgment research evaluation of a stimulus is often a function of the context within which the stimulus appears. The first experiment was designed to examine "contrast effects" (shifts in the rated value of a stimulus away from the contextual values) when all attitudinal information was received from two strangers before attraction responses were assessed and each stranger expressed agreement or disagreement on different topics. Subjects were 40 students pretested on a 44-item attitude scale. Each subject listened to tape recorded responses of two strangers who responded alternately to 22 items on the attitude questionnaire and then the subjects responded to each on the Interpersonal Judgment Scale. With 10 subjects in each group, four combinations of agreement (A) and disagreement (D) were created. (AA,DD=no contrast; AD,DA= contrast). Agreers were more attractive when paired with agreers than when paired with disagreers and disagreers were less attractive with agreers than when paired with disagreers. Thus when stimulus and context were inconsistently paired, a contrast effect was evident. The second study partially replicated the above but used sequential mimeographed attitude responses. A contrast effect was again found. Findings are discussed in terms of the Stapert-Clore drive arousal and reduction hypothesis. (RM)
Publication Type: N/A
Education Level: N/A
Sponsor: National Inst. of Mental Health (DHEW), Bethesda, MD.
Authoring Institution: Kansas State Univ., Manhattan.