ERIC Number: ED034182
Record Type: Non-Journal
Publication Date: 1969-Aug
Reference Count: N/A
Conditioning of Attitudes Using a Backward Conditioning Paradigm. Language, Personality, Social and Cross-Cultural Study and Measurement of the Human A-R-D (Motivational) System.
Brewer, Barbara A.; Gross, Michael C.
In order to test whether meaning will transfer when a backward conditioning paradigm is utilized, Staats' language conditioning procedure, including the pairing of unconditioned stimulus (UCS) evaluative words with conditioned stimulus (CS) nonsense syllables, was modified so that the UCS words preceded the CS nonsense syllables on each trial. Seventy undergraduate subjects, randomly divided into two groups of 35, were exposed to this treatment. The analysis of their subsequent ratings of the nonsense syllables showed a significant conditioned meaning effect. (Authors/DO)
Publication Type: N/A
Education Level: N/A
Sponsor: Office of Naval Research, Washington, DC.
Authoring Institution: Hawaii Univ., Honolulu. Dept. of Psychology.