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ERIC Number: ED033768
Record Type: Non-Journal
Publication Date: 1969
Pages: 6
Abstractor: N/A
Reference Count: N/A
Designing a Program for Broadcast Television.
Lesser, Gerald S.
Funded by both public and private agencies, Sesame Street, produced by the Children's Television Workshop, is an experimental series of television programs for 3- to 5-year-olds. The program is considered a complement and supplement to early education since 4/5 of the nation's young children do not attend preschool, but do have television sets at home. Design and construction of the programs are guided by a research staff responsible for child-watching to determine what the child actually sees, hears, and learns when watching Sesame Street. The information resulting from this formative evaluation is used by producers to improve programs. Cited for examples of teaching approaches altered because child-watching information indicated changes were needed. (MS)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: Harvard Univ., Cambridge, MA.