ERIC Number: ED033411
Record Type: RIE
Publication Date: 1969-Mar
Reference Count: 0
A Unique Approach to High School Relations.
It has been observed in too many colleges that a public relations or school relations program was supposedly the business of all college personnel and wound up being the business of none. Suggested guidelines for setting up a school relations program on a college campus include: (1) such an office should be headed by a director and placed under a dean or vice president, (2) the office should be a liaison between the college and the high schools it serves, and (3) it should be autonomous with general guidelines. The factors which constitute a good or poor high school-college relations program include: (1) cooperation and support of administration and faculty, and (2) adequate planning, staffing, and financing. The best way to implement such a program is to know the people and institution involved, and to know something about the high school, the community, and the parents of the students. Functions of the public relations office should include: (1) high school and college visitation, (2) preparation, printing, and distributing newsletters, (3) preparing press releases, and (4) organizing and conducting a senior day or counseling day for seniors. (Author/KJ)
Publication Type: N/A
Education Level: N/A
Authoring Institution: American Personnel and Guidance Association, Washington, DC.
Note: Paper presented at the American Personnel and Guidance Association Convention, Las Vegas, Nevada, March 30--April 3, 1969