ERIC Number: ED032888
Record Type: RIE
Publication Date: 1969-Nov
Reference Count: 0
Herrscher, Barton R.; Hatfield, Thomas M.
Junior College Research Review, v4 n3 Nov 1969
Several aspects of college-community relations were discussed in this review. In the avocational realm, as well as the vocational, the 2-year college can serve the special needs and interests of the community. Short courses, lecture series, concerts, leisure activities and services, and community use of campus facilities help the community college to meet the challenge of its name. Effective public relations programs must (1) assemble facts on the objectives and resources of the college and on areas of public ignorance and possible criticism; (2) pinpoint its target populations; and (3) make full use of its sources of information, including faculty and staff, students, instructional programs, college events, and community services. A college's image may be enhanced by a clearly defined philosophy, precise objectives, and programs that meet the stated objectives. Advisory committees, which are actively involved in the planning and decision-making processes, help to fulfill the need for 2-way communications between the college and the community. The results of one study, focusing on community opinion, indicated that an association exists between informed individuals and a positive opinion toward the college. Regardless of the means employed, closer college-community relations play an important role in making the college a true "community" college. (MB)
Publication Type: N/A
Education Level: N/A
Authoring Institution: ERIC Clearinghouse for Junior Colleges, Los Angeles, CA.; American Association of Junior Colleges, Washington, DC.