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ERIC Number: ED030767
Record Type: Non-Journal
Publication Date: 1969
Pages: 114
Abstractor: N/A
Reference Count: N/A
The Vocational Homemaking Teacher Opinion Leader as a Referent in the Communication of Change.
Parker, Frances Yoakam
To investigate the feasibility of using opinion leaders to introduce new ideas in vocational homemaking, 124 vocational homemaking teachers and three regional supervisors of three representative regions in Ohio were surveyed by group-interview technique to determine if vocational homemaking opinion leaders were selected as sources of advice and information, why they were chosen, and their social and professional characteristics. Opinion leaders were identified by the sociometric and key-informant technique. Spearmen rank correlation, Kolmogorov-Smirnov and chi-square statistics were used in data analysis. Opinion leaders were found to have more experience, education, leadership, and participation in organizations. They were similar to other vocational homemaking teachers in cosmopoliteness, perception of school environment, use of educational innovations and sources of teaching ideas. Opinion leaders were chosen for demonstrated competency and knowledgeability. Sources of advice and information differed with subject matter area and regions. Identification techniques were correlated, indicating that regional supervisors could identify opinion leaders. Use of opinion leaders was concluded to be a feasible strategy to implement change in vocational homemaking. This dissertation was submitted to Ohio State University. (FP)
University Microfilms, Inc., 300 North Zeeb Road, Ann Arbor, Michigan 48106
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Ohio