The Standard Metropolitan Statistical Area (SMSA) includes a central city of at least 50,000 people in an area of metropolitan character where at least three fourths of employment is nonagricultural. Settlements in which a majority of persons live are "contiguous civil divisions" radiating from the city and having densities of no fewer than 150 persons per square mile. SMSA's break down into numerous subdivisions each of which produces its own complex of unresolved problems and students. The students and problems, in turn, generate questions concerning their relationship to colleges and universities, although neither the composition of the urban impact nor the opportunities for institutional response are identical. Few colleges or universities are located in cities of 1,000,000 or more and the "new, organic urban campus" has not yet been created. Planning the relevant urban institution should take into account traffic moving in and out of the campus and the patterns, needs and commerce of urban man. Planners could utilize design concepts such as: extension of the campus perimeter, establishment of small, many-purpose sub-centers, and horizontal zoning of buildings based on velocity of circulation. They should consider: the separation of pedestrian and vehicular traffic, the spending potential of staff and students, housing, and primarily, how the college affects the neighborhood. (JS)