Designed to help school superintendents and audiovisual directors, this handbook attempts to collate all information concerning staff, school facilities, educational equipment, and materials necessary to use technology in instructional programs. The media of instruction dealt with include television, films, filmstrips, recordings, and programed instruction. Guidelines are given for their selection, evaluation, use, care, and organization. Guidelines for professional and subprofessional media personnel are supplied as well. Information is given on where to find funds and how to budget for media programs. Publications available from the Division of Educational Communications in New York are listed in addition to selected publications on educational communications available from a variety of sources. (GO/MF)