The study compares the background and characteristics of administrators and faculty, and their perceptions of what the goals of the university are, what they should be, and what persons or groups are in positions of real power. An attempt was also made to ascertain how the global characteristics and power structure of the university are related to its goal emphases and to the goal values of its leading personnel. The instrument used was a questionnaire that contained a list of 47 university goals and was designed to provede a perceived and a preferred goal structure, both for the overall sample of 68 public and private institutions and for each university in the sample. Study findings revealed that there is more agreement than may be commonly supposed between the views of faculty members and those of administrators. In the analyses of global characteristics and of power structure, clear differences emerged between elitist goals at universities that emphasize intellect, scholarship, faculty interests, and prestige, and "service" goals at universities that stress nonintellective student development, direct service to the community, and the satisfaction of outside constituencies. The high degree of congruence between perceived and preferred goals accentuates the selective nature of the US university, and its tendency to attract and retain faculty and administrators who are in basic sympathy with its goal emphases. (WM)